How to Find Website Content Ideas That Drive Traffic and Engagement
Are you struggling to generate interesting website content ideas? Don't worry, you're not alone.
Finding new and engaging website content ideas is among the biggest struggles of content marketers.
A study by Content Marketing Institute found that 63% of marketers believed their content strategy didn't work last year because of content creation challenges (lack of engaging content ideas in particular).
But we're going to solve this problem for you in this detailed article.
We'll show you what great content looks like, share examples and templates, and provide you with ways to find content ideas that people would love to read.
Let's dive in.
5 Qualities of Winning Website Content Ideas
Content is the lifeblood of any online marketing strategy.
Without regularly coming up with creative website content ideas, you can't generate consistent traffic to your site or build a loyal community around your brand.
But what exactly is high-quality content and what are the qualities of content ideas that drive business results?
Here are some characteristics of high-quality website content ideas.
1. Problem Solving
People read online content to find solutions to their problems, answer their questions, or perform specific actions.
Successful website content that drives traffic and generates leads always keeps audience needs ahead of everything else. It answers the most burning questions of your audience and solves their problems more comprehensively than your competitors.
When you're looking for creative content ideas, ask yourself if an idea solves a core problem of your audience. If it's not, dig deeper and develop ideas that align with your audience's needs.
Nobody has the patience to read boring content.
To ensure that readers stay on your site longer and consume your content, ensure your content ideas are interesting and engaging.
How do you do that? By using interesting content angles and tying your core idea with a business result.
For example, instead of using the title "11 Traffic Generation Tips," use something like "11 Data-Backed Traffic Generation Tips for Low-Budget Marketing Campaigns." See the difference?
Focus your content ideas on a well-defined need. Instead of covering a complete topic in one article, focus on a particular subtopic that's immediately actionable and delivers value to your readers.
For example, "How to Become a Better Marketer" is a vast topic that's difficult to cover in a single article. Plus, it doesn't have a clear deliverable.
A better idea is to focus on a specific type of marketing, for instance, "7 Actionable Steps to Become a World-Class SEO."
If you create the most useful, problem-solving, and engaging content about an outdated topic, you won't find any success.
For example, "7 Proven Ways to Build Comment Backlinks In 48 Hours," sounds fantastic.
The problem is that building backlinks through blog commenting is an ineffective and outdated grey hat link-building technique that Google doesn't encourage anymore.
So try to focus on content ideas that are relevant and timely.
5. Optimized for SEO
Search engines are the primary traffic source for most websites. This is why your website content ideas should always be in line with SEO demands. They should be on topics with high search volume within your niche.
The best way to find such topics is by identifying your site's pillar content ideas and then dissecting them with an SEO tool like Ahrefs or SEMrush to find subtopics with high search volume that you can use for different articles on your site.
Website Content Examples Worth Emulating
Website content is the collective term we use for various types of content. Your content strategy never fully relies on one content type. Instead, you should always create multiple content types for different business goals.
According to research, here are some of the content types marketers most frequently use.
Let's discuss popular website content examples and how you can use them in your strategy.
Blog Content and Short Articles
Blogs and short articles (750-1,500 words) are among the most popular content types marketers use to drive traffic and engagement. They target a particular topic and share actionable advice broken down into various subheadings and bullet points. Their main objective is to attract traffic by targeting different search queries.
Whitepapers and E-Books
Whitepapers and e-books are comprehensive documents covering a topic in much more detail than a blog post (usually 8,000-10,000 words). Their primary goals are to establish your brand as an authority in your niche and convert your site's traffic into email subscribers and leads.
Long-Form Content and Ultimate Guides
Long-form content and ultimate guides (3,000+ words) are in-depth articles covering a specific topic in detail. They're most effective in helping you drive search traffic and often work as pillar content for websites.
Guest Post Articles
Guest posts are free articles you publish on other high-authority sites in return for a backlink. Their main goals are building brand awareness and backlinks. Read this in-depth guest blogging guide to learn how you can use it for your content strategy.
Original Research and Reports
If you want to establish your brand as a niche authority and attract hundreds of backlinks, publish original research reports about various interesting topics in your niche. You can do this by conducting surveys, compiling the results in a report, and offering it as a downloadable lead magnet.
B2B brands and SaaS companies most commonly use product comparisons to highlight their product's advantage over its competitors. Comparison articles also attract a lot of search traffic since consumers routinely search for them.
Alternative articles help you position your product as an alternative to the other established products in your industry.
When Should You Create Website Content Templates?
A website content template helps you standardize your content creation, avoid mistakes, and scale your content marketing efforts.
A website content template comes in handy only when your content strategy has matured and you've identified the content structure and types that work the best for your business. This is when you can create templates based on your proven results and outsource your content creation to content writers.
You need to create a different template for every content type (e.g., blogs, guides, product reviews, list posts).
However, if you're still in the initial stages of your content strategy, it's better to keep experimenting and tracking your results until you find a proven content structure that brings results.
Using a Content Idea Generator to Find Ideas
A content idea generator automatically creates content ideas based on your topic.
However, they're not perfect. In fact, use them with a bit of caution, because they lack the necessary insights to come up with engaging and SEO-optimized content ideas.
But you can use them for initial brainstorming to get the ball rolling when finding content ideas.
5 Proven Ways to Find Unique Content Ideas
How do you find unique content ideas for your website? Here are five proven ways you can find content ideas.
1. Perform Competitor Analysis
The quickest way to find proven content ideas is by analyzing the most popular articles of your competitors.
This approach has a dual benefit.
- You don't need to spend time and resources on idea generation.
- You get proven ideas that have already worked for your competitors.
To find ideas, identify at least 10 competitors that regularly publish high-quality content in your niche. Open their blogs and see if they have a "Most Popular Articles" section.
If yes, simply copy those ideas to a spreadsheet.
Otherwise, use the DemandJump platform to see which pieces of competitor content are driving results.
2. Explore Google Search Results
Google Search is another place where you can find unlimited content ideas.
Here's how to do it.
- Search for your main industry keyword and see the articles that come up. The top 20 search results often have several useful ideas you can use.
- Google Search shows a "People Also Ask" section for most search queries. It has dozens of questions that people are asking about your target topic. Keep clicking on the questions to find new questions at the bottom of the list. You can literally find hundreds of ideas this way.
- Type a keyword in Google Search without pressing the enter key to get suggested searches by Google.
3. Dive Deeper With Keyword Research
Keyword research is the backbone of SEO and helps you find high-traffic keywords to target in your content strategy. It's also a great method for finding proven content ideas that attract thousands of search queries every month.
Ahrefs and SEMrush are the best premium keyword research tools. But you can also use tools like DemandJump to generate a prioritized list of content to create and SEO content briefs.
4. Find Golden Nuggets in Amazon Reviews
Amazon is the world's biggest e-commerce company and e-book selling platform. You can find e-books on every topic imaginable in Amazon's e-book store.
Here's an easy way to find content ideas on Amazon.
- Search for an e-book about a popular topic in your industry.
- Sort the search results by customer reviews.
- Open the top five books with the most reviews.
- On the book's product page, look for 2, 3, and 4-star reviews.
You'll find hidden content ideas in Amazon reviews because people often share what they liked and disliked about a book in their reviews. Take note of those points and draw inferences to find the topics that your audience wants to learn more about.
5. Ask Your Audience
If you've used all other methods for finding content ideas, why not ask your audience what they want to learn from you?
If you have an email list or social media accounts, run a poll listing different topics and ask your audience to vote for the topics they want to learn more about.
(Hint: DemandJump has automated the process of figuring out what to write, and even how to write it. Just type in the topic you want to rank for and the platform tells you the exact pieces of content to create, including SEO briefs with recommended H1s, H2s, and keywords to include. Get started today - for free!)
Are You Ready to Find New Website Content Ideas?
Finding website content ideas is a crucial part of your content strategy. If you find unique content ideas with considerable search demand, you'll be able to attract thousands of visitors to your site and convert them into subscribers, leads, and customers.
DemandJump has automated content ideation and keyword research. Get started writing content that actually ranks on the first page.