Blog

Learning more about your customer helps you create future marketing strategies that are more targeted, efficient, and have a greater chance of...

Imagine you are helping someone as they cross a stream of rushing water. Do you watch their voyage along the shoreline to find the best entry...

Readers want your content to be good—they really do. We tend to imagine our audiences as fickle, suspicious, unlikely to invest in the message...

There are a few key differences between B2B (that is, business to business) and B2C (business to consumer) marketing. B2B sales, for example, tend...

What a year for marketing it’s been. 2020 threw everyone for a loop, from the moment we stepped out of our offices thinking we’d be in quarantine...

Coming up with content marketing ideas can be an exhausting chore—especially when working as a writer or content strategist for a marketing...

Look to 2020 as a testament of how rapidly content marketing strategy (and everything else, for that matter) can be turned on its head. We saw...

Facebook is an essential resource for growing your brand awareness: limitless audiences, global access, instantaneous brand updates, and the...

Blogs, videos, form-walled whitepapers, infographics—content marketing takes many forms. What brings them together, however, is how they each work...

When looking at marketing techniques, it’s easy to get swept up in all the buzz around content marketing. The real question is if the touted...