Blog
A Guide to Attribution Technology
January 3, 2022 •DJ Team
Learning more about your customer helps you create future marketing strategies that are more targeted, efficient, and have a greater chance of...
Read MoreWhat Is the Most Common Attribution Model?
February 12, 2021 •DJ Team
Imagine you are helping someone as they cross a stream of rushing water. Do you watch their voyage along the shoreline to find the best entry...
Read MoreActionable Content Marketing Tips: Save Time and Increase ROI
December 29, 2020 •DJ Team
Readers want your content to be good—they really do. We tend to imagine our audiences as fickle, suspicious, unlikely to invest in the message...
Read MoreB2B Content Marketing Statistics from 2020
December 29, 2020 •DJ Team
There are a few key differences between B2B (that is, business to business) and B2C (business to consumer) marketing. B2B sales, for example, tend...
Read MoreB2C Content Marketing Statistics from 2020
December 29, 2020 •DJ Team
What a year for marketing it’s been. 2020 threw everyone for a loop, from the moment we stepped out of our offices thinking we’d be in quarantine...
Read MoreContent Marketing Ideas for Marketing Agencies
December 29, 2020 •DJ Team
Coming up with content marketing ideas can be an exhausting chore—especially when working as a writer or content strategist for a marketing...
Read MoreContent Marketing Tips from 2020
December 29, 2020 •DJ Team
Look to 2020 as a testament of how rapidly content marketing strategy (and everything else, for that matter) can be turned on its head. We saw...
Read MoreEssential Content Marketing Tips for Promoting Your Brand on Facebook
December 29, 2020 •DJ Team
Facebook is an essential resource for growing your brand awareness: limitless audiences, global access, instantaneous brand updates, and the...
Read MoreHow Do You Create a Content Strategy?
December 29, 2020 •DJ Team
Blogs, videos, form-walled whitepapers, infographics—content marketing takes many forms. What brings them together, however, is how they each work...
Read MoreHow Effective is Content Marketing?
December 29, 2020 •DJ Team
When looking at marketing techniques, it’s easy to get swept up in all the buzz around content marketing. The real question is if the touted...
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