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Unique blog ideas aren’t always easy to come by. Maybe you are interested in an idea, but it’s not clearly relevant to your brand. Or, the high...

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Did it ever occur to anyone that pamphlets, print media, and direct mail are also types of content marketing? While content marketing has become a...

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For successful content marketing, there are few things more important than creating a thorough content plan. Putting in preparation and foresight...

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Growing revenue is important to organizations throughout the world, yet there are infinite ways to achieve this elusive goal. Whether you're...

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What is Digital Marketing?

Any beginners guide to digital marketing strategies should first define what this term refers to. A simple digital...

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What is a Consumer Journey Map?

A consumer journey map is a visual representation of your consumers’ experiences with your brand. Whether it’s...

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What is Attribution in Digital Marketing?

Marketing attribution refers to the science of analyzing marketing touch points leading to a website...

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What Is Conversion Rate?

March 24, 2020 DJ Team

In the marketing and advertising world, you may often hear people talking about conversion rate. Especially in digital marketing and advertising...

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Everywhere you turn, there are data points being captured and leveraged by organizations to improve your customer experience -- whether you are...

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