6 Steps For Creating Unique Content For Your Website
October 6, 2021 •DJ Team
Did you know that 75% of B2B marketers consider creating unique content critical for lead generation, and 71% plan to invest more in content creation?
These stats aren't surprising.
Unique content is the lifeblood of all online marketing activities, including authority building, SEO, traffic generation, and conversion optimization.
But what exactly is unique content, and how can you leverage it to generate more leads and sales from your website?
We'll answer these questions (plus many others) in this detailed article.
Let's get started.
What Is Unique Content?
Unique content is online marketing terminology that refers to original blog and website content that's different from other sites. In other words, unique content is not copied from another blog, online forum, social media platform, or any other website type.
That doesn't mean your content isn't unique if you got inspiration from someone else's ideas or you approach a well-known topic from a different angle.
For example, every other email marketing company has published an ultimate guide to email marketing. Similarly, hundreds of HR companies have published articles on interview tips or steps to find the best candidates for a position.
Can you call them duplicate or copied content just because they're covering the same topic?
Not at all.
Most of those articles approach the same topic from various angles, share different examples, and even recommend diverse plans of action. As a result, all of them are unique articles. It's the originality of thought that makes your content unique, not its title or words.
Why is creating unique content such a big deal?
Because in the age of information overload, your prospects and target audience will conveniently ignore you if you're not different from other brands.
Suppose you want to build authority in your niche, demonstrate expertise, and establish your brand as a credible service provider. In that case, you must create unique and compelling content that speaks directly to your audience, answers their questions, and establishes you as their go-to source for everything in your niche.
However, apart from creating brand awareness, unique content creation is also critical for your website's search engine optimization (SEO) and long-term traffic generation strategy.
Let us elaborate on this in the next section.
Why Is Unique Content Critical for SEO and Brand Awareness?
Creating unique content is critical for your site's SEO profile.
But why? Content originality is among the top factors that Google's search algorithms consider when evaluating different pages for search rankings.
Let's think from Google's perspective for a moment.
Google's search engine spiders crawl millions of websites every day. Their goal is to find the most reliable, relevant, original, and high-quality content that answers the query of their searchers.
For example, if someone searches Google for the keyword, "What is SEO," Google dives into its database of trillions of web pages and returns with the most reliable and relevant websites on its first page.
One of its core jobs is to differentiate an original piece of content from its duplicates and copies because original work is always the most reliable.
When two different websites have identical content, Google invariably ranks the original creator higher and pushes down all the sites with copied content.
This is why creating unique content is among the first steps of your SEO strategy. If your content isn't unique, Google would never rank it for your target keywords. As a result, you'll never be able to drive traffic to your site.
But let's say you copy all your website content from a competitor and even manage to drive visitors to your site.
What will you do when they find out your content isn't original or unique? What will happen to your brand image? Trust us, you don't want to be in that situation.
In short, creating unique website content should be among your top priorities when developing a content marketing strategy.
How to Find Unique Blog Content Ideas
When you first start blogging, it appears every topic in your niche has already been covered. However, when you dig deeper, you'll start to see opportunities for new website content ideas.
Here are five tips for finding unique ideas for blog content.
1. Understand Your Audience's Needs
To come up with unique blog content ideas, you first need to understand the needs of your audience and the answers they're searching for.
Start your research with a simple Google search about your topic.
Here's what you should carefully analyze.
Top Ranking Pages: The websites, pages, and content already ranking for your topic tell you a lot about your audience's needs. Google's algorithms are excellent at judging searcher intent and know exactly what their users are looking for.
As a result, they rank the most relevant content on the first page of search results.
Carefully analyze the top-ranking pages, evaluate their content, and note the topics or angles they've covered. The more you explore your top competitors, the better you'll understand your audience.
People Also Ask: People Also Ask is a search engine results page feature in which Google shows you a list of the most common questions about a topic. It's a goldmine for researchers and helps you uncover new questions of your audience.
To get started, just search for your target topic and scroll to the People Also Ask section in Google Search. When you click on a question, new ones pop up at the end of the list.
Related Searches: These are the different high-volume keyword variations of your original search query. Again, you can use them to uncover new audience needs.
Apart from search engines, different discussion forums like Quora and Reddit are also excellent places to understand your audience's needs by reading the relevant discussion threads.
2. Link Your Reader's Problems With Your Product
Now that you understand what your audience is looking for, let's start looking at different ways to develop unique content ideas.
An easy way to find new ideas is by linking your audience's problems with your product features. List all your product features in one column and write the benefits for each feature in the next column.
In the third column, list all the primary and secondary problems of your audience that you identified during your research.
Now, start linking your product features with your audience's problems.
For example, if your product is a project management platform, productivity is one of your audience's biggest issues. Start listing ways your product can improve productivity and turn this into a full post.
3. Share Updated Information on an Old Topic
This one's easy.
Find a high-ranking article by a competitor that cites old research or outdated examples. Then, update the content with new data, examples, and fresh insights to create unique content.
For example, if you're in the email marketing industry, you could publish articles, such as "Email Marketing Tips for [The Current Year]."
4. Predict the Future
Another easy way to generate unique and compelling content ideas for your blog is to predict the future. Reusing the email marketing example, you could publish on topics like "Email Marketing Predictions for 2022" or "Emerging Email Marketing Trends for E-Commerce Companies in 2022."
5. Share Case Studies and Examples
Do you already have happy and satisfied customers? If yes, you have an excellent resource for consistently creating unique content for your blog by publishing case studies and customer success stories.
People love reading case studies because they give them a backstage view of how a business turned it around and found success.
Case studies are also great for your brand awareness and authority. They help you get backlinks and brand mentions and provide your readers with unique and engaging content to learn from.
6. Highlight Your Audience's Mistakes
A straightforward angle to find new content ideas is to highlight the common mistakes of your audience in performing various tasks related to your niche.
- "11 Deadly E-Commerce Email Marketing Mistakes"
- "7 Website Design Mistakes That Kill Conversion"
- "5 Rookie Content Creation Mistakes Hurting Your Brand"
These are just some of the ways you can find unique content ideas for your blog.
The fundamental thing to remember is that you need to use the already proven topics and approach them from a new angle that generates interest in your audience. If you apply this strategy, you'll never run out of unique content ideas.
Can a Unique Article Generator Help You With Content Creation?
Machine learning and artificial intelligence have made huge strides over the last few years in the content marketing industry. Until a few years ago, it was inconceivable that an article generator could create the same quality of content as a human writer or journalist.
Today, there are numerous AI-powered unique article generators that allow you to create all kinds of content with amazing accuracy. You only need to provide some initial information to these tools, which they use to create any type of content for your website and social media platforms.
But are unique article generators as good as a real niche expert?
Humans can analyze topics from different angles and offer a unique perspective based on their experiences. Machines can't do that because they rely on past data and content trends when creating articles for you.
This is why the value of a subject matter expert is still significantly higher than even the most advanced article generators.
However, the way these tools are evolving, they may soon give even the experts a run for their money.
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