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So, why are marketing attribution models important? Let’s discuss. Attribution models help marketers measure and track consumers’ responses to...

Consumers use keywords to find what they’re looking for online. Businesses use keywords to indicate what they provide. As such, keywords are the...

Often, marketing strategy can feel like casting bottled messages into the ocean, with the hope they reach an audience that will act on the...

The internet has an abundance of content, often leaving users frozen with choice on many occasions. Therefore, designing your website content to...

Have you ever created a great piece of content that got zero traction? It’s frustrating! You might have forgotten one critical step in the content...

The best approach to content optimization for existing content is like brain surgery—make precise, small changes while disturbing as little else...

Content marketing is more than just churning out Instagram photos, blog posts, or website content.

The right words can make or break a website session. If your website content isn’t converting as well as you’d like, or if you need to scale...

One of the hardest things a freelance website content writer will do is to set their pricing. Ask too much, and you risk losing the work to other...

Whether you are launching a new brand, looking to grow your following, or working for a marketing firm, one of the most important ways to drive...