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This is 1 of 8 performance marketing tips shared by Cameron McAllister. View the full video here

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In this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman...

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Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an...

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What is landing page experience?

A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to...

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This first dawned on me in September at Dreamforce.

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A transcript from the recording is included below: 

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Save Consumers

November 13, 2018 Egan Montgomery

Dear consumers,

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Last week, we discussed the impact of poor ad placement on the consumer experience. We addressed advertisers’ ability to create three categories...

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Last week we touched on

  • The terrible performance of today's display ads
  • The low standard that digital marketers now accept as the norm
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According to a 2018 SmartInsights report,the average click-through rate across all ad formats and display ads online is just 0.05%. And according...

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